My friend Tammer Mahdy, CEO of Tribal Content, asked me to design their new brand/logo. This picturemark is based on a native American bear symbol. In native American traditions the bear symbolises courage, leadership and strength; the spiral shape within the bear is known as a heartline, and in native American thinking this represented the life force of the animal. When this reaches the heart of a bear, it symbolises a warrior having a heart as strong as a bear. Tammer felt this symbol perfectly represented their brand’s underlying values: a fun, quirky modern take on ancient symbology.