PitPat is a dog activity monitor that fits onto your pet’s collar, and then calculates a recommended daily exercise goal based on your pet’s age, weight and breed. PitPat’s three-axis accelerometer captures your dog’s motion and uses algorithm’s to translate it into walking, running, playing and resting, so you can monitor exactly what your dog has been up to.

It’s an exciting and popular new gadget, and being a bit of a gadget-geek myself I was excited to be involved. Here’s the website I designed for them, with a healthy mixture of warmth and ‘techyness’, helping showcase this extremely clever little device.