Scott Polar Research Institute Logo

The Scott Polar Research Institute is a historical branch of the University of Cambridge and the centre of excellence for the study of the Arctic and Antarctic. Considering the history of this Institute, it was an honour to be commissioned to design a new logo for them as part of their upcoming centenary celebrations. For the circular picturemark I’ve formed an abstract globe from interconnected shards, the texture and palette hinting at snow and ice found at Earth’s extremes. An interesting aspect of this project was that I was required to design a logo for the centenary celebrations themselves, to do this I formed one of the 0’s using the picturemark itself, shown in the lower right of the image above.



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