I was hired by Steve Wild to design a new logo for A4 Plus, a company providing 2D and 3D technical design services. The best logos are the simplest, and after lots of scribbling I came up with what I believe is the simplest possible way of representing the letter A, the number 4, and a plus sign (+) in a single emblem. This emblem sits in a bright red field—eye catching, progressive and clean. Brief complete!
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