eLife is a peer-reviewed, open access science published for the biomedical and life sciences. This street banner design will be used around various UK scientific institutions and campuses, showcasing the benefits of publishing with eLife. Advertisement design is all about engaging the audience, not overwhelming with information, and demonstrating something of the company’s values within the design itself. I’ve taken elements from the eLife logo picturemark to create bold, attention-grabbing shapes that draw the eye.