The online portfolio of Dan Gould: Cambridge-based award-winning freelance graphic designer specialising in logo design & branding, web design, print design and UI design.

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The MCR Restaurant and Bar Website

The MCR website preview

Website design for the MCR Restaurant and Bar. The MCR is responsible for fine dining within the Honorable Society of Lincoln’s Inn, a historical society of barristers in London established over 600 years ago. For this design I’ve given a sense of sophistication by combining elegant botanic/culinary illustrations… Read More

St John’s College Brand Guidelines

St Johns College brand guidelines preview

As part of my recent project designing three new identities for St John’s College’s newly built buttery, bar and cafe I was also asked to provide the college with a brand guidelines document. I always enjoy producing brand guidelines documents, they’re a vital part of ensuring brand consistency.

Partnerwise Website

Partnerwise website preview

Website design for Partnerwise, a recruitment company specialising in interim and project-based contractor talents up to senior leadership levels. The industries Partnerwise are involved with have no shortage of impacting imagery, ranging from fashion to travel. I’ve created sub brands for Partnerwise Interim, Executive and Boardroom — and… Read More

eLife Street Ad

eLife ad preview

eLife is a peer-reviewed, open access science published for the biomedical and life sciences. This street banner design will be used around various UK scientific institutions and campuses, showcasing the benefits of publishing with eLife. Advertisement design is all about engaging the audience, not overwhelming with information, and… Read More

Downing College, Cambridge Poster

Downing College poster preview

Poster design for Downing College, Cambridge. Aiming to highlight their inclusivity, I’ve used a 360 degree photography of the college itself. 

Cambridge University Botanic Gardens Apple Day Poster

Cambridge University Botanic Gardens Apple Day preview

I recently designed a poster and event programme for the Cambridge University Botanic Garden (well worth a visit if you haven’t been!). There are so many amazing colours and textures in nature, so using close-up imagery of plants (and in this case apples!) is often all that’s needed… Read More

Cambridge Healthcare Research Social Media Concept

Cambridge Healthcare Research preview

Social media design concept for Cambridge Healthcare Research. I’ve used their logo’s picturemark to form a window into imagery, and isolated elements in their bright fuscia spot colour to draw the eye.