The online portfolio of Dan Gould: Cambridge-based award-winning freelance graphic designer specialising in logo design & branding, web design, print design and UI design.

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Cellular Origins Website

Cellular Origins preview

A team of geniuses at TTP created Cellular Origins, a company building a fully automated, scalable manufacturing solution for cell and gene therapy. For their website design I’ve used the sphere-like structure of differently sized squares in their logo in several different ways: to add interest to the… Read More

Fitzwilliam Museum Cambridge Bus Backs

Cambridge bus backs preview

I designed some large advertisements for Fitzwilliam Museum which featured on the backs of buses around Cambridge. It was great seeing these amazing works of art by the great masters so close up (apologies that these aren’t the best photos, I was given them and it felt rude… Read More

Biofidelity Thank You Card

Biofidelity Thank You card preview

Biofidelity who produce simplified genomic analysis technologies asked me design a thank-you card for their supporters. I’ve taken their brand identifiers (circles of soft bioscience-feeling colours) and combined them with a few hand-drawn illustrative lines to create the feel of a balloon. Simple!

Azuki website

Azuki website preview

I was asked by my good friend Luke Cathie, CEO of Azuki to design their new website and bring it in line with their new brand/logo I designed a few years ago. When working with anyone I’m always interested in what is unique about their brand — what sets… Read More

Lucy Cavendish College Annual Review

Lucy Cavendish College Annual Review preview

I design a lot of annual reports and reviews for various companies and institutions, and it’s a design challenge I always enjoy. Annual reviews by their nature contain lots of information, facts and stats — and so great care must be taken in the design stage to present… Read More

THIS Institute Report

THIS report preview

Working with THIS Institute is always a pleasure, they’re a fantastic organisation whose goal and cause is an incredibly worthy one — to strengthen the evidence base for the quality and safety of healthcare. The pressure was on a little for this report design, as the report itself… Read More