Aspect Group Services are one of the UK’s largest providers of roofing and property services in the UK. I designed the picturemark logo above as part of their recent rebrand. I used a similar colour palette to their previous logo, two shades of blue and yellow, so as to create a connect between their old and new brands, however the logo itself is vastly different.
The shape I’ve used is inspired in part by the three main divisions of the company (roofing, property services, property developments). The word “aspect” refers to