I was contacted by Adam Rowe, a design director working within the world of animation. Adam had conjured up an interesting project whereby he asked several graphic designers to come up with a poster design based upon a single word. He asked me to take part and I gladly accepted the challenge. 

The word we were given was ‘wet’.

In the end I decided to illustrate a small octopus that has stumbled (or slithered?) upon a sunken shipwreck of a vessel which has spilled boxes of Cuban cigars. The unfortunate octopus is trying in vain to light his cigar in these ridiculously wet conditions, in fact, he’s down to his last match.

One word: Wet.



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