Chris Swan is a young entrepeneur who had the clever idea of creating an online community-based website for health and fitness. Based on the Wikipedia concept, users can upload their own articles and videos, thus contributing to a growing health and wellbeing database. It’s a great idea.
It seems blue is the colour of social media these days (think Twitter & Facebook), so I wanted to combine a nice zingy light electric blue with the blacks/greys synonymous with modern user interface design. Blue, grey and black has a really sporty feel to it too, think isotonic sports drinks and modern running shoes.